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熱門搶購-Hospitality Marketing
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博客來網路書店也有推薦[Hospitality Marketing]喔!
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內容簡介 Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
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